Transform Your Career

Thank you for watching this video. I’m really excited because in this video we’re going to talk about how charging the right amount can transform your performing career.

In our first video I showed you how you can make more money and serve your market better by charging a fair price for your family show performance.

If you’re a magician, face painter, clown, ventriloquist, balloon twister, or any other type of family show professional you’ll learn how to figure out the amount to charge so that you’re maximizing your income and at the same time serving your market in a way that is fair and consistent.

Also, we gave you a worksheet that’ll show you exactly how to figure out what to charge no matter where your market is around the world.

I work with thousands of performers and have had hundreds of students who all want to know what to charge for their performances.

I’ve worked with magicians, balloon twisters, face painters, clowns, ventriloquists, and dozens of others from Santas to jugglers.

Everyone wants to know how to figure out what to charge.

Let me tell you about a student of mine.

Because so many of you would know exactly who I’m talking about, I’m not going to mention her name to respect her privacy.

She was frustrated because she was doing lots of shows but was not making the kind of money she needed to.

Her family depended on the second income she made to supplement what her husband earned.

She was almost in tears because she was going to have to quit performing and get a “real job.”

She’d spent years in the soul crushing world of the cubical and hated the thought of going back there.

She dreaded working for people who didn’t appreciate her and treated her as a “resource” to be managed rather than a person.

But she needed more income.

Something had to give.

We talked about how she could do more gigs but she simply couldn’t fit many more into her schedule.

She had gigs all day on Saturdays and Sundays.

During the week she was doing schools, day cares, and other gigs.

When we talked about her fees, I was shocked to learn that she was charging far, far less than others in her market.

I asked her why she charged so little.

 

 

We talked for about 30 minutes but her reasons for charging too little boiled down to three main reasons.

First, she didn’t feel like she was good enough to charge more.

Second, she felt bad because customers had to spend so much for entertainment.

Third, she thought that charging more would mean that no one would hire her.
We talked about each of those things.

She felt like she was not good enough to charge more, but I’d seen her performances.

She was great.

Sure, she was not as flashy as some, but she quietly connected with her audience in a way that was wonderful.

She didn’t see the smiles on the parents’ faces as she interacted with the kids.

She didn’t hear how the adults at the back commented on the way she made the kids the star of the performance.

She was GREAT but like so many of us, she felt that “imposter syndrome” that makes it hard to believe that anyone would actually want to pay us to do something we love so much.

She also felt bad because she thought that her clients couldn’t afford to pay more for entertainment.

I asked her if anyone ever went without food so they could have her at an event.

Did anyone ever have their lights turned off because they spent all their money on her entertainment?

Of course not.

Her performances are a fun treat to make events extra special.

I also talked to her about the gigs she did for some big groups.

I asked her if they paid to rent the tent, paid for the refreshments, and paid for the decorations.

Of course, they had.

When I asked her why she was the only one who didn’t deserve to be paid fairly she didn’t have an answer.

Then I asked her what would happen if she raised her prices?

She thought she’d lose all her gigs.

She told me that if she raised her prices, she was afraid no one would hire her.

I knew she was charging about half what others in her market were charging.

So I told her she needed to DOUBLE her fees.

She balked at that.
DOUBLE her fees?!?

She’d lose all her gigs.

No one would be able to afford her.

She was not good enough to charge that much.

We talked about all of those things.

I pointed out that if she didn’t do anything she’d have to go back into the corporate world and then she wouldn’t have time to do ANY performing.

She reluctantly agreed to double her fees.

I asked her to keep track.
Look at how many gigs she did and how much money she made each month of the last year.

We were going to compare that to what she made over the next three months.

She was nervous but agreed.

And sure enough, the very first call she got after raising her prices said she charged too much and didn’t hire her.

She was devastated.

But then, the next person who called hired her.

She had some people say no because of her fees, but most of the people didn’t even bat an eye at her new fees.

The first month she did about half as many gigs as her average, but because she had doubled her fees she made about the same amount of money.

And the second month things picked up and she made even more.

She was doing fewer gigs but making even more than before.

The third month she was back to doing ALMOST as many gigs as before raising her prices but she is making lots more money.

Last time we checked in; I found out she is making far more money and is not even thinking about going back to a corporate job.

She’s happier and her clients LOVE her.

Some potential clients still say “No” because her fees are too high, but most say yes.

By charging the fair market rate she’s able to keep on performing and serving her community.

She’s able to do what she loves and help provide for her family.

I want you to do the same thing.

If you’re 100% sure you’re charging the right amount that’s wonderful.

I love seeing great performers like you succeed.

But if you’re not quite sure, you owe it to yourself to make sure.

Maybe you feel like it wouldn’t be worth the time or money to take a course that helps you figure out what to charge.

I understand.

But if something helps you make more money than it costs, that’s a no brainer.

Some people wonder if a course can really help them figure out what to charge.

Or, they think it may work for some people but it won’t work for them.

That’s why I’m going to make it really easy to find out with no risk at all.

I’ll tell you about that in a couple of days.

I think you’re going to really like our next video because I’m going to tell you more about how to figure out exactly what to charge in your market,
and I’m going to show you how you can get this whole course about that (plus a whole lot more).

In case you missed it before, I’ve prepared a worksheet that shows you exactly how to figure out what to charge in your market.